Ever felt completely lost when setting up a Google Ads campaign? If so, you’re in good company. Even the most experienced advertisers have had that sinking feeling when they reach the Google Ads bidding section and freeze, wondering: “Should I let Google set my bids automatically, or should I do it myself?”

The reality is, having a good understanding of Google Ads bidding strategies is critical to the success of any campaign. In practice, there are several key factors to pay attention to when deciding which bidding strategy is best for you.

In this post, we’ll work on mastering Google Ads bidding by reviewing how Google Ads bidding works, the differences between automated bidding strategies and manual bidding, and how to work out the best bidding strategy for each campaign in your Google Ads account.

Prefer video? Check out our video The BEST Google Ads Bidding Strategy below: